With increasing advents in the Internet world, it is found that people spend most of their time online these days. As Bill Gates rightly said,

“The internet is becoming the town square of the global village of tomorrow.”

It has indeed generated a huge impact on the ways people connect with others and even in the ways they go shopping! Gone are the day's customers expected the services to be delivered to their doors. Now, it’s all about finding everything you need in one place and that is the internet.  Bringing your services directly to the user irrespective of time and place is exactly what digital marketing is entitled to do. It is a great way to attract new leads, retain old customers and to improve the growth of your business in no time.   The term digital marketing is used to cover a wide range of topics involved in online marketing. Any form of marketing strategy that exists on an online platform can be considered Digital Marketing.  To be precise, it refers to the efforts one takes in establishing their business in the digital world to attract prospective customers. Everything that you see on a webpage, from those banner ads that intrigue you to click on them to the simple text that appears on the page, serves its sole purpose of attracting visitors to the site. In digital marketing terms, various techniques and strategies such as Search Engine Optimization (SEO), Online Advertising, Social Media Marketing, Email Marketing and many more can be used drive the traffic towards your website.  For instance, let’s take Apple’s marketing strategies that combine design and creativity. One of the major reasons why people are willing to wait in queues for hours and hours just to pre-order its new launches is solid proof of the magic in Apple’s strategies. How To Start With Digital Marketing? Create Website When you decide to start a business, the first thing you do is find an actual place where you can set up your office. This place is where your customers can reach you when they look to buy your products or get their queries clarified. In the digital world, your website provides the home for your business which makes it easier for you to be discovered online. Content Marketing Now that you’ve set up a prominent place for you, it’s time to start furnishing so that it looks promising to your buyers. Creating high quality, valuable content can play a major role in attracting specific target audiences. Content can be in the form of blog posts, E-books, White papers, research reports etc. Social Media Marketing Social media is a powerful tool that can be used to spread the word around about what you have to offer.  Undoubtedly, Facebook is the most popular social media platform with over 1 billion monthly active users. Creating a Facebook page for your business and posting related content can take you a long way in today’s competitive market. Paid Advertising The World Wide Web is filled with people like you and me and it’s only normal when one tends to get lost among this plethora of resources. So, how do you stand out? How can you lure people to your website and possibly turn them into customers? This is where online advertising comes into play. The only important thing to remember is to make your ads more enticing and less annoying as possible. Why Digital Marketing The digital marketing industry is tremendously growing not just in India but across the globe. Not only is it growing but it is also constantly changing, paving the way for new opportunities. This competitive industry is in a high demand for digital marketing professionals. If you are someone who hates the old fashioned jobs that make you stick to a strict routine and if you’re looking for a job that taps into your creativity then, Digital Marketing is the right choice. As a digital marketing professional, you will be faced with new challenges every day making your job all the more interesting. Here is what the most eminent person on the planet, Steve Jobs, had to say about marketing,

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”

As long as consumers are in need of products, the Digital Marketing field is here to stay forever. Now, all that you need is a dash of creativity and the willingness to learn and you’re good to kickstart your career.